Target Audience

After watching 'Step Up', 'Step Up', 'Save The Last Dance' and 'You Got Served', I noticed that all the films appealed to young adults and teenagers. I decided that as my film will be the same genre and similar story-line, I will share the same target audience. I will appeal to my target audience by having the characters in the film similar age range to my target audience. This way the target audience will be able to relate to the characters more as they are similar age and image themselves in the characters situation. Also, I will appeal to my target audience through the clothes the characters will be wearing, the things the characters will be doing and the music that will be playing. This will force the audience to recognise well known clothing, activities and music, therefore making them relate to the characters and be more interested in the film.



This shows a screen grab from the British Film Classifications site. I chose to base my trailer around PG because I think that this classification describes the style of film I am creating. Also, the 4 trailers I analysed share this classification as well. The language allowance is described as 'Bad mild language only', i think this is the right allowance for my trailer because for the age group of the characters and the background of the characters, it would be natural for them to use mild language. Also, for horror, 'Frightening sequences should not be prolonged or intense', I think this fit my trailer perfectly because the genre is musical drama, therefore I will be avoiding using any horror as I don't think it fits in with the genre I have chosen.

Also, i chose PG because it is less limiting for the age groups of people who can see the film, for example, even though my target audience will be teenagers and young adults, i still want it to appeal to the younger age groups as well.