Analysis of Previous Trailers in The Genre 'Teen Drama'

Save The Last Dance (2001)


As the trailer starts, one of the first shots is of a sign with 'Juilard Auditions' stated on it, this is an indication to the audience what the story is about. I think this works well because it allows the audience to see the sign and assume what will happen themselves, rather than just have a narractor tell the audience.

Throughout the whole trailer, certain images are paused and turned to black and white. i think this works well because it forces the viewer to focus on what the image is of and as they change with the beat of the music, it leaves the audience waiting to see if it happens again, intriguing them.

Also throughout the whole trailer, black screens are shown with white text on such as 'A Stranger An Outsider' and 'Trying Hard To Fit In'. i think this works well because by having no image in the background, forces the viewer to read the text and question why it is relevant, making them want to watch the movie and relate the text to it.

Towards the middle of the trailer, a male character is brought in and there are many shots of the two main characters together. following this, there is a shot of the two characters dancing close together. this indicates that they will become a couple, creating the romance in the story. By doing this, gives the audience more reason to watch the movie and it appears that the movie has more than just dancing and the viewer is intriged to see what happens.

Another shot that stood out to me was a shot of the female main character dancing on her own in an empty room. this gives the impression that she is serious about wanting to dance and is set on being perfect. this shows her determination and makes the viewer intrigued to see if she will make it or not.

The clip of the main character and her mum, who we already know is dead, are shown in black and white. i think this works really well because it gives the impression of a photograph, almost as if its just a memory, which infact it is.

At the end of the trailer, the clips change faster and flick between clips of ballet dancing and the fighting on the streets. i think this works really well because it creates a contrast between her ballet dancing, which is abnormal in the place she is, and the city she is in which is portrayed as rough and violent.

The Save The Last Dance trailer uses purely sound clips from the movie of the charactors to indicate what will happen and to tell the story, rather than using an narrator.


You Got Served (2004)


Half way through the trailer for You Got Served, there is an extreme close up to the poster of the finale event. By showing this it clearly lets the audience know what will happen in movie. I like this because it allows the audience to see the event and the prize money rather than just hear the characters talk about it. It also attracts their target audience because it is the type of event that teenagers would like to see themselves, making them intrigued to watch the film. This is a similar convention to the auditions sign that is shown in the trailer for Save The Last Dance.

During the trailer for You Got Served, there is a shot of the dancers in the mirror where the audience can see they’re reflections in the mirror and see the backs of the dancers. I really like this because it allows the viewer to see the symmetry of their dancing and it allows the viewer to connect to the pressure on the dancers.

At the end of the trailer, there are shots of the dancers practising in the rain. I think these shots worked well as there was little lighting and therefore the light was highlighted in the reflection on the rain. Also, the rain on the dancers emphased their movements and speed.

During the shots of the finale dance, the camera pauses the shots of the dancers and then text appears. I thought the way the action freezes works really well as it allows the viewer to read the text shown and therefore have all of their attention on the writing. I liked the way the colour of the background changed too because it highlights the dancer and their movement.

The Trailer for You Got Served uses both a unknown narrative voice and sound clips from the film to give an indication to the audience of what the film is about. i think this works well because it allows the audience to meet the characters, without judging them yet.

Step Up 2 (2008)


The trailer begins with a whistle being blown and then a dancer doing a flip. I think this works well as the beginning of the trailer because typically when a whistle is blown it is used to get someone’s attention so by the use of the whistle at the beginning of the trailer it grabs the viewers attention and indicates that something is about to happen; the flip by the dancer.

One of the next clips in the trailer is of someone walking into the main female character and her saying ‘Watch yourself!’. This indicates to the viewer that she isn’t as little girl and that she isn’t afraid and will speak up. It also implies that she has a rough background as the way she says it, makes her seem to be threatening and mischievous.

The trailer is split up to introduce each character as their name appears on the screen. I don’t think this looks as effective because I feel it gives too much away about the movie but I think the way they portray the main character ‘Andie’ works well, but I think the other characters aren’t necessary to introduce in this way in the trailer.

Whilst the trailer focuses on ‘Andie’, the shot to her feet showing what she is wearing with other people clothing in the background creates a contrast and shows the audience that she is not the usual person to be in this type of school and that she is different.

During the trailer there is a shot of a boy doing a dance in the mirror. The camera is angled at a point where the audience can see the boy facing him and the mirror to his left showing him as well. I think this works really well as it creates emphasis on the dance move he is doing and makes it look better, therefore impressing the target audience.

As the music begins to speed up, the shots change faster and a shot of the two main characters dancing appears on the screen. The extreme close up of their faces shows them very close together, indicating that they will be together by the end of the film. This is similar to the first Step Up movie trailer, as that trailer also has an extreme close up of the two characters close together. By showing this in the trailer, I think this creates a romantic feel to the movie and by only showing it for a very short space of time, it makes the audience want to go back and look again to see what is happening, also making them to watch the film so that they can see what is going to happen and see how it ends up.

Towards the end of the trailer, shots of a black screen with blue writing of words appear on the screen. I think this works really well as the words such as ‘Love’, ‘Believe’ and ‘Risk’ are quite strong and meaningful words and build tension up to the audience, consequently making them want to see it.

The whole way through the trailer, there is no narrative voice, only the voices of the characters. The story is told by sound clips from the movie of the characters being used as the narrative voice. This works well because it is a different way of telling the story and it also allows the viewer to connect with the characters. For example Tyler says at the beginning of the trailer ‘Looks who’s all grown up now.’ This indicates that the movie will be about the person he is talking to and it also indicates that she independent, or at least trying to be. Also, after the first mention of ‘the streets’, Andies voice is used as a narrative voice when saying ‘the streets is about the best dance crew showing off what they got’.

Also, the words ‘Step Up’ are used throughout the whole trailer, implying that the dancers need to improve and ‘Step up to the next level’. I think this works well because by using the title, it keeps reminding the viewer what the movie is called and what it is about.

Practice Angles

I decided that for the shots with dialogue, i would find it really useful to practise the angles before going to film the real thing and changing my angles on the spot. The first scene I filmed from 5 different angles, 2 of which were POV shots from both characters. I then cut each clip depending on who was talking and what I thought looked best.



The second scene I filmed from 4 different angles and I cut them depending on what was being said and who was saying it.

Story line

Teenage girl, called Jasmine, gets accepted to a professional dance school and gets a chance to fulfill her dream on scholarship. She is tricked into going a girls locker, where there are are drugs being hidden, and as Jasmine takes them out, the principal walks past and sees. The principal warns her that if she doesn’t prove that she is a worth being in this school and will work hard then she will lose her scholarship. She meets a new friend called Lee who promises to help her prove to the principal that she is worth the scolarship. She also becomes friends with the most popular boy and best dancer in school, Jake, and a romance begins. Sarah, Jakes ex-girlfriend, notices that Jake and Jasmine are becoming close and will try anything to ruin it by organising a showcase, for ballet only. The principal says that this is Jasmines chance to prove to her than she is worth her scholarship and will work hard. As Jasmine has only ever done street dancing, she is unable to do ballet but Jake teaches her how to combine her street dance with new ballet techniques. Jasmine eventually convinces Lee to forgive her, just in time for the show. Jasmine performs in the showcase and the principal is amazed and guarantees Jasmine a scholarship for the full 3 years at school.

Script

Scene 3: Jasmine sitting on the side of the corridor and Lee sees her and sits next to her.

Lee: Are you new here? I’m Lee.
Jasmine: Oh, hi. I’m Jasmine.
Lee: The bells gone, you know you should be in class.
Jasmine: Yeah I know, I just don’t know where I’m mean’t to be. I’ve never been to a dance school before.
Lee: Yeah, you can tell.
Both: (laugh)

Scene 4: Jasmine and Lee watching Sarah and her friends doing ballet.

Lee: That’s Sarah, she’s the best dancer in the school, stay out of her and you won’t worry about her.

Scene 5: Teacher telling Jasmine off about the drugs.

Teacher: I’m sorry Jasmine, but here at … we do not tolerate drugs. I’m afraid if this happens again, it will lead to expulsion.

Scene 7: Jasmine and Lee walking down the street talking about Jake.

Jasmine: Sarah just acts like she owns the place (pause) and Jake’
Lee: Speaking of Jake..
Jasmine: (interrupts) Don’t start
Both: (laugh)

Scene 9: Jasmine leaving school and Jake chases after her.

Jake: Jasmine! Er.. I just wondered if you wanted to meet up sometime to practice some steps?’
Jasmine: Er.. I’m kinda really busy at the moment.. sorry.

Scene 11: Close up of poster with Jake, Lee and Jasmine.

Lee: Jasmine, this is the perfect time for you to show Mrs. Harvey what you can do!
Jasmine: But Lee, I can’t do ballet! (pause)
Jake: Well, I can teach you.

Scene 13: Jasmine walking down the corridor and walking into Sarah.

Sarah: Watch where your going!

Animatic

Shot List for Filming

First day of shooting

Shot 7 – Long shot of Jasmine dancing in street/public place.

Shot 2 – Extreme close up of letter of acceptance from dance school

Shot 3 – Jasmine doing street dance in her room in the mirror

Characters needed:

Jasmine

Second day of shooting

Shot 10 – Long shot of Jasmine dancing in empty dance studio

Shot 11 – Close up shot through the door of Mrs Harvey watching.

Shot 12 – Midshot of Jasmine walking and sighing

Shot 13 – Extreme close up to her face and her sighing

Shot 22 – Long shot of Jasmine on her own dancing in the studio

Shot 6 – Close up to Jasmines face appearing upset with voice over of Teacher

Characters needed:
Jasmine
Mrs Harvey

Third day of shooting

Shot 5 – Long shot of Sarah and friends doing ballet in dance studio

Shot 21 – Long shot of Jasmine walking into the Sarah

Characters needed:
Sarah
Jasmine
Jodie
Laura

Fourth day of shooting

Shot 4 – Mid shot of Jasmine and Lee sitting on the side of the corridor.

Shot 8 – Long shot of Jasmine and Lee walking down the street

Characters needed:
Jasmine
Lee

Fifth day of shooting

Shot 9 – Long shot of Jasmine walking out of school and Jake follows.

Shot 15 – Extreme close up of the poster for the show with voice over

Shot 16 – Close up to Jasmines face

Shot 17 – Camera tracks left to Jake in background

Shot 24 – Long shot of Lee and Jake teaching Jasmine ballet and them all
laughing

Characters needed:
Jasmine
Jake
Lee

Sixth day of shooting

Shot 19 – Long shot of Jake teaching Jasmine ballet.

Shot 26 – Extreme close up of Jasmine and Jake being very close

Characters needed:
Jake
Jasmine

Seventh day of shooting

Shot 28 – Long shot of Jasmine dancing in the show.

Shot 29 – Shot of Jasmine dancing using the green screen

Characters needed:
Jasmine

Detailed Shot List

Track 1 begins -(My Life Be Life – The Gritz)

Shot 1 – MTV Productions (5 seconds)

Music gets quieter

Shot 2 – Extreme close up of letter of acceptance from dance school (5 seconds)

Music gets louder after ‘tick’

Shot 3 – Jasmine doing street dance in her room in the mirror (5 seconds or 10 seconds)

Music gets fades to end

Shot 4 – Mid shot of Jasmine and Lee sitting on the side of the corridor. (5 seconds or 10 seconds)

Track 2 begins (Elevator – Flo Rida)

Shot 5 – Long shot of Sarah and friends doing ballet in dance studio (5 seconds)

Music gets quieter

Shot 6 – Close up to Jasmines face appearing upset with voice over of Teacher (10 seconds)

Music gets louder (as the beat gets faster)

Shot 7 – Long shot of Jasmine dancing in street/public place. (4 seconds)

Music gets quieter

Shot 8 – Long shot of Jasmine and Lee walking down the street (10 seconds?)

Music stops before jasmine says ‘Don’t start’.

Track 3 beings quietly (Is It You? – Cassie (starts at 00:46))

Shot 9 – Long shot of Jasmine walking out of school and Jake follows. (5 seconds)

Music gets louder (at 00:51)

Shot 10 –Long shot of Jasmine dancing in empty dance studio (5 seconds)

Shot 11 – Close up shot through the door of teacher watching. (3 seconds)

Shot 12 – Midshot of Jasmine walking and sighing (5 seconds)

Shot 13 –Extreme close up to her face and her sighing (3 seconds)

Shot 14 – Credit 1 – Staring actors/actresses (3 seconds)

Music gets quieter

Shot 15 –Extreme close up of the poster for the show with voice over.(3 seconds)

Shot 16 – Close up to Jasmines face (4 seconds)

Music ends at 1:14 (when Jake appears in shot)

Shot 17 – Camera tracks left to Jake in background (3 seconds)

Track 4 fades in (I Believe – Yolanda Adams (starts at 00:36))

Shot 18 – Credit 2 – Choregraphed by, Screenplay by (5 seconds)

Shot 19 – Long shot of Jake teaching Jasmine ballet. (5 seconds)

Shot 20 – Credit 3 – Staring Artists (5 seconds)

Music gets pauses

Shot 21 –Long shot of Jasmine walking into the Sarah (3 seconds)

Music gets louder

Shot 22 – Long shot of Jasmine on her own dancing in the studio (5 seconds)

Shot 23 –Shot pauses, switches to black and white with text - 'One Girl' (5 seconds)

Shot 24 – Long shot of Lee and Jake teaching Jasmine ballet and them all
laughing (5 seconds)

Shot 25 –Shot pauses, switches to black and white with text - 'One Dream' (5 seconds)

Shot 26 – Extreme close up of Jasmine and Lee being very close (5 seconds)

Shot 27 –Shot pauses, switches to black and white with text - 'One Chance' (5 seconds)

Shot 28 – Long shot of Jasmine dancing in the show. (5 seconds)

Shot 29 – Shot pauses, switches picture to bold colours on black screen and title appears (5 seconds)

Music slowly fades

Shot 30 – Written by and Directed by (5 seconds)

Shot 31 – Production company and Exectuve producers (5 seconds)

Music fades out

Time all together = (roughly) 146 seconds = 2.43 minutes

SFX and Graphics

As the genre is drama/musical, little graphics and special effects will be needed.
I will use graphics for the title and credits and I will use the green screen for the image that will go with the title.

I will film Alice doing a pose infront of the green screen and then I will use After Effects to turn the green background black and to change the colour of Alice to a bright colour, either pink, yellow or blue.

Title

For me, deciding the title of the film has to be the most difficult part of making a trailer or film. I decided that it would have to be short and snappy, like 'Step Up' and 'You Got Served'. After decided the music, I found that my finale song was called 'I Believe' and has that repeated quite a few times so I thought that would be quite a good title. Also, as it was all about dancing, I came up with the title 'Just Dance' because I think it is snappy and I found it makes me think that dancing is simple and that you shouldn't think, 'just dance' because all you need is the passion.

When it comes to the place of the title in my trailer, I decided that it would come about two thirds of the way through the trailer and following the title will be the credits, filtered in between the movie clips. I thought about position of the title on the screen and I think that I will include a photo of Jasmine, but in a Pop Art style so that it isn't a clear image and is in birght colours, with the title to the left of the image. I also decided that as the credits would be white text on a black screen, that the title would also be good like this, but maybe with abit of a tint of colour within the white, depending on the colour of the image. For the actual font of the title, I decided that a rounded font would look good, either Comic Sans or Arial Rounded and with no capital letters. For the transition of the title, I think that if it was faded onto the screen, it wouldn't stand out as much so I think that I will have the title appearing on the screen, in time with the music.

Props

When watching the four trailers that I analysed, I noticed that they had many props that created the background and style of scene and I decided I would follow this same idea. I decided I would make sure the dancers in the shots of the corridors are carrying ballet shoes and the musicans are carrying instrument cases. This is because I think it will set the right scene for a school of the arts. Also, the first shot of the trailer is of a letter for the dance school, this tells the audience that she will be going to a dance school.

Another idea for props that I came across was Jasmines clothes, as she will need to be wearing very baggy style clothes and not so perfected, unlike the ballerinas. This is because it implies to the viewers that she isn't anything like the ballerinas and not as neat and tidy, much like her style of dancing.

Also, one of the beginning shots is of Jasmine getting told off by her teacher because she was framed with drugs in her locker. I will create this idea, without actually telling the viewers, by having jasmine looking ashamed and the teacher holding a clear packet of what looks like cocaine. This will be effective as the viewers will automatically assume that it is a drug and that she has been caught with them.

Location

When choosing locations for the shots in the trailer, some were quite obvious, others not so obvious. For example, the shot of Jasmine dancing in her bedroom will be shot in a bedroom and the shots of the dancers in the dance studio, will be shot in a dance studio in my school. However, for the shot of Jasmine dancing in a public place, I came up with the idea of her dancing on the beach under a brick arch, the location of the beach is easy to get to and I think would look really effective. On the other hand, choosing the location for hte school corridors, of which is in many shots, was more difficult. This was because it wasn't a good idea to use the corridors in my school because my school is an all-girl school and in the movie it is a mixed school, therefore it would look strange if there were no boys. Also, most of my school are younger than the age of the characters being played, so I thought if the shots were of younger children, it wouldn't get the right background that I wanted. I overcame this problem by slightly changing my shots so that the only shots in corridors was when there wasn't supposed to be any one else there as it was in class time. this worked well because it meant that I can film it when the school is quiet. Also, I came across the idea of filming it in a different school. Hautlieu is a mixed school based in Jersey and has the right atmosphere and style I wanted so I decided that if my idea doesn't work, I can try and go the this other school and attempt it there.

Actors/Actresses

When choosing who to play the characters, I found it quite a simple stage as I know people that have done dancing all there life, both street dancing and ballet so finding people to play the certain parts was quite easy.

Summary of Actors and Actresses:

Alice - Playing the main female character (Jasmine) - Lots of experiance at Street Dance and Ballet. Also, a good actress and has been in many shows before.

Jonny - Playing the best friend (Lee) - Been in shows since he was young with a lot of experiance with acting. Also, good friends with Alice already so they would work well together as best friends.

Callum - Playing the main male character (Jake) - Lots of experiance with Ballet and is in dancing and acting shows very regular, with plenty of experiance.

Emma - Playing the popular girl (Sarah) - Very good at Ballet and acting so a very good choice of this part.

Music

When planning what music I was going to have in the trailer, I watched the 4 trailer I had previously studied and payed close attention to the music they had used. When i was focusing on the music, I found I noticed that when there was direct speech, the music doesn't stop, it just goes very quiet but gets louder when the speech is finished. I noticed that Save The Last Dance uses 5 music tracks, You Got Served uses 5 music tracks, Step Up 1 used 4 music tracks and Step Up 2 uses 5 music tracks.

This gave me an idea of how many tracks I should be considering using. The next thing I did was think about the order of the shots in my trailer and the atmosphere I wanted to create during those shots, as music plays a large part in the atmosphere created.

Once I had done this, I went through some previous soundtracks from similar movies and some of the same genre music (Hip Hop). I selected 4 tracks that I thought, in the order I put them in, worked really well with the order of my shots. I also selected a song called 'Is It You?' by Cassie and I thought this would be a good track to put in the middle of the trailer when the romance between the two main characters is first noticed because the lyrics help the viewers pick up on the fact that there is a romance. Also, the finally song I chose is 'I Believe' by Yolanda Adams. I chose this song because it is has a quick pace and creates a very lively atmosphere and I think thats the type of atmosphere I want to be created in my trailer so that it leaves the viewers wanting to watch it.

Credits

When planning what credits I would include in my trailer, I watched the four trailers below and I made a note of what credits they had included and where in the trailer they were shown.
I found that the first two trailers, 'Save The Last Dance' and 'You Got Served', which were the oldest trailers, didn't include many credits at all, and if they did, they put the right at the end and all the text was very small and was all on one shot. i didn't think this was a very good way to show the trailers as it didn't really give the viewers much information, nor time to read the credits.
the next two trailers, 'Step Up' and 'Step Up 2', included an average of 5 shots for the credits. I thought this was a good amount because it was enough to fit the information on, without boring the viewers.

The information that 'Step Up' had on its trailers were:
Directed by
Screenplay by
Staring actors/actress
Choregraphed by
Executive producers
Produced by

The information that 'Step Up 2' had on its trailers were:
Directed by
Music by
Staring artists
Produced by
Executive producers
Written by

I decided that I would include a mixture that I thought were most important.
I also decided that I would put roughly 2 sections, depending on the amount of names, per shot so that the viewers wouldn't get bored. Also to avoid this, I decided that instead of putting all the trailers at the end, I decided that from about three quarters of the way through the trailer, i would begin putting the credits and then half way through them I will put the title and as the music fades put the other half of the credits.

This is how I am hoping to have the credits:

Shot 1 - Staring Actors/Actresses
Shot 2 - Choregraphed By and Screenplay By
Shot 3 - Staring Artists
Shot 4 - Written By and Directed By
Shot 5 - Production Company and Executive Producer

Target Audience

After watching 'Step Up', 'Step Up', 'Save The Last Dance' and 'You Got Served', I noticed that all the films appealed to young adults and teenagers. I decided that as my film will be the same genre and similar story-line, I will share the same target audience. I will appeal to my target audience by having the characters in the film similar age range to my target audience. This way the target audience will be able to relate to the characters more as they are similar age and image themselves in the characters situation. Also, I will appeal to my target audience through the clothes the characters will be wearing, the things the characters will be doing and the music that will be playing. This will force the audience to recognise well known clothing, activities and music, therefore making them relate to the characters and be more interested in the film.



This shows a screen grab from the British Film Classifications site. I chose to base my trailer around PG because I think that this classification describes the style of film I am creating. Also, the 4 trailers I analysed share this classification as well. The language allowance is described as 'Bad mild language only', i think this is the right allowance for my trailer because for the age group of the characters and the background of the characters, it would be natural for them to use mild language. Also, for horror, 'Frightening sequences should not be prolonged or intense', I think this fit my trailer perfectly because the genre is musical drama, therefore I will be avoiding using any horror as I don't think it fits in with the genre I have chosen.

Also, i chose PG because it is less limiting for the age groups of people who can see the film, for example, even though my target audience will be teenagers and young adults, i still want it to appeal to the younger age groups as well.

Initial Ideas

After deciding that I am going to create a trailer, I next needed to think of a genre for the film that the trailer would be from. I decided to step away from comedy and horror because I found these two genres are quite common and I wanted to focus on something more original. I came up with the idea of a movie based around dancing, with a hidden romance. Some popular films came to mind that shared the same genre, for example, 'Step Up', 'Save The Last Dance' and 'You Got Served'.

As I am creating my trailer, I needed to decide on a target audience. As the trailer is simply an advertisement for a film, i needed to decide what age group my film will target and interest. After watching 'Step Up', 'You Got Served' and 'Save The Last Dance', I found they all shared the same target audience, Teenagers and Young Adults. I decided that as all these movies share the same genre that I will be creating, I will use the same target audience. This meant that I needed to watch the trailers for these movies, and possibly some more of the same type, and figure out what attracts this audience so that i can create that same attraction.

Trailer Information

What is a Trailer? Why is it important?

A trailer is a short film clip that acts as an advertisement for the movie being sold or being shown in cinemas. As the purpose of the trailer is to attract an audience, the trailer will consist of the most exciting, emotional, funny and important clips from the film, not necessarily in the right order, to draw the viewer in. As trailers are very short, the clips from the movie that are shown must intrigue the viewer without showing too much and spoiling the film.

At the end of most trailers, there is usually a recognisable piece of music to finish the trailer. Also, most trailers put emotional and moving moments of the film at the end of the trailer to finish, as it is the final chance to convince the audience to see the film. In some trailers, they also show famous stars that are in the movie once again at the end to convince the viewer and help sell the movie.

Analysis of Previous Trailers of Different Genres

Bolt (2008)
Genre - Walt Disney

(YOUTUBE TRAILER)

As the trailer starts, straight away there is a close up of the animated characters and there is diegetic sound as dialogue straight away and the pace of the shots is very fast and the title is used in the dialogue for emphasis. The next shot is of the production company, Walt Disney, this shows the audience the type of movie it is going to be right from the beginning. Another shot that it near the beginning of the trailer that I liked was when the dog 'Bolt' is in the distance and the camera zooms into his face and a very fast pace. This gives the audience the indication that it will be an adventure film as it sets the pace for the rest of the trailer. After many different shots of 'Bolt' and of him in the film, there is a slow motion shot of him jumping over a helicopter, I liked this shot because it contrasts with the pace that has already been set in the trailer and makes the audience focus on what is happening.

Throughout the first quarter of the trailer gives the impression that 'Bolt' is a super dog with super powers but then a narrative voice is used and explains the truth. the narrative voice then pauses and a character in the trailer says 'Don't let him out, he's never been off the set before', this gives the audience the impression of what the movie is really about and intrigues them to see what will happen as it is obvious that nothing will be easy.

After the first half of the trailer, non diegetic music begins, creating a more dramatic atmosphere. Also, there is a shot of a black screen and 'John Travolta' appears. This lets the audience know that there are famous people in it, making them wanting to see it more. Throughout the second half of the trailer, there is a constant switch between diegetic sound and non-diegetic sound depending on what is happening, which makes the audience notice what is happening more.

Near the end of the trailer there is a shot of 'Bolt' and a hamster talking about the adventure they are going on and i liked this because it creates humour within the audience and as there is uplifting non-diegetic background music it emphasises it and intrigues the audience even more. Another thing I liked in this trailer was near the end as the narrative voice ends there are quick transitions between characters shouting 'Bolt' and i think this worked really well because it emphasises the title and reminds the audience.

Transporter 3 (2008)
Genre - Action/Adventure

(YOUTUBE TRAILER)

The first shot in the trailer is an establishing shot and straight away non-degetic background music begins. The fact that the music is quite quiet but has a strong pace, lets the audience know that something is about to happen and puts them on edge as they wait for it. one of the next shots is as if someone has punched the camera and the screen goes black, then leading onto the production company. the fact that they show the production company so early on shows to the audience the standard of the movie and the type of movie it is.

A narrative voice is brought in during the trailer along with non-diegetic sound of conversation, which implies to the audience the story line and what will happen. Also, as the background music starts to speed up, there is an extreme close up to the characters faces and then an extreme close up to the metal bands on their wrists. By using extreme close up, it makes the audience focus on the metal band and the expression on the characters faces, creating a strong atmosphere.

After roughly half way through the trailer, the transitions speed up and flash a screen of black in between each shot. This forces the audience to concentrate on what is happening in the trailer even more. Also, text begins to appear on black screens with the date of which the film is out and text such as 'Do Not', 'Step Away' and 'From The Vehicle'. I think the fact that the sentence is split between 3 different shots with other film clips in between works really well because it leaves the audience on edge, making them want to carry on reading. Also, the way the narrative voice reads out the text puts extra emphasis on it. In addition, there is a shot of a black screen with text 'Jason Statham' appears. This name dropping, lets the audience know that who is in it, making them wanting to see it more. Not only is the emphasis on the text, but in the background of the black screen, there are horizontal flashes going across the screen at a fast pace, this also adds the pace of the music making the pace of the trailer appear faster.

Throughout the trailer the non-diegetic sound constantly pauses, creating emphasis on what the characters are saying. This makes the audience concentrate and what is happening and puts them more on edge. Throughout the whole trailer, the pace of shot transitions gets faster and faster, intriguing the viewer making them want to see it more.



Step up (2006)
Genre - Teen Drama


One of the first shots in the trailer for Step Up is a extreme close up and pan of the sign with the schools name on it. This is a red flag to indicate what the movie is about. I think this worked well to let the audience know rather than having someone talking about it as it let the audience assume it. This follows the same convention as the first clip of You Got Served trailer as they both use shots of text to do with the film to form the audiences impression of what will happen.

The shot of the main female roll dancing on her own in an empty dance studio is the first indication that the movie is to do with dancing, rather than just ‘Arts’ as the sign on the school says. The fact that she is dancing on her own in a empty place gives the feel of loneliness, yet shows that she is serious about it which is later shown in the movie. The way this gives the impression of how serious the character is about dancing, is the same convention that is used in Save The Last Dance. This shot then pauses for a second and the music changes. I think the way the shot pauses forces the reader to notice the serious emotion in her face and the force that she puts into the movement she is doing.

The next shot that stood out to me is a shot of the main male character doing his own dancing on a street outside the school with his friends. The way they are all laughing shows he isn't as serious about dancing and as he is wearing his caretaker clothes creates a contrast between the female roll and the male roll.

Near the end of the trailer, at some points of the dancing, the camera pauses on one shot and changes to black and white. This again follows a similar convention to You Got Served trailer by pausing the camera at a point when there is lots of movement. I think that this works well as it makes the viewer focus on what is in the shot more as they notice the change of colour and look closer into the shot.

during the trailer, there is a shot of the two main characters dancing and there is an extreme close up on their faces when they are very close to each other. This shot is the first indication in the trailer that they are going to "fall in love". By showing this in the trailer it gives a hint to the audience as to what could happen, making them want to see how it ends up.

Towards the end of the trailer, the credits begin to appear and by changing the colour of the image behind them brings more warmth as the pace of the music also speeds up. This lets the audience know that there is a happy ending and makes them want to see the movie.

one of the last shots in the trailer is of a the main male character dancing, yet the shot is paused, with a tinted background colour faded red and with white text. I really like this shot because of the way the image is frozen, the colour is tinted a warmer colour and the writing stands out with just simple text. I think this works well because by using the words ‘one chance’ makes the audience know there is pressure and makes the audience intrigued to find out what happens.

Discuss the representation of British soldiers