After deciding that I am going to create a trailer, I next needed to think of a genre for the film that the trailer would be from. I decided to step away from comedy and horror because I found these two genres are quite common and I wanted to focus on something more original. I came up with the idea of a movie based around dancing, with a hidden romance. Some popular films came to mind that shared the same genre, for example, 'Step Up', 'Save The Last Dance' and 'You Got Served'.
As I am creating my trailer, I needed to decide on a target audience. As the trailer is simply an advertisement for a film, i needed to decide what age group my film will target and interest. After watching 'Step Up', 'You Got Served' and 'Save The Last Dance', I found they all shared the same target audience, Teenagers and Young Adults. I decided that as all these movies share the same genre that I will be creating, I will use the same target audience. This meant that I needed to watch the trailers for these movies, and possibly some more of the same type, and figure out what attracts this audience so that i can create that same attraction.
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